Email Marketing

Some people might believe that email is dead. That’s far from true. What IS dead is impersonal email marketing to the wrong people at the wrong time. Email today is personal, timely, and informative. If you’re not building your email list to reach customers, you’re leaving money on the table.

Over the years I’ve studied email marketing. I have extensive experience using an industry-standard CRM system called Infusionsoft (recently aquired by Keap) to craft my campaigns. Check out some of what I’ve put together for my clients.

Assessment Automation

My client was looking for a way to send test results to people who had taken an online personality assessment. I came up with a tag-based system that only required the sales person to apply one of six tags to a contact record. The system automatically sent results based on the score. This saved my client hours of work.

assessment diagram

Call or Email

My client wasn’t sure if calling or emailing was the best way to get in touch with his prospects, so I came up with a way to A/B test which option was more effective. The automation would tag the prospect’s preference and task the sales person accordingly.

email campaign still

Want to work together?

Some of my work:

Video

Video

From corporate to social media, a great video tells the story of your business.
SEE THE WORK

Web Design

Web/SEO

Every company needs a home on the web. I make it beautiful, concise, welcoming, and visible.
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Podcasting

Podcasting

With experience as a radio DJ and hundreds of podcast episodes under my belt, I can help get your show off the ground.
SEE THE WORK

Photography

Photography

I have 17 years of corporate, event, and documentary photography. Ditch stock photos and use images customized to your business.
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Email Marketing / Campaigns

Email Marketing

It may seem old, but email is still one of the best ways to speak to an audience. See how I've helped clients reach their customers with targeted campaigns.
SEE HOW IT WORKS

Content Writing

Content Writing

I help tell the story of your company with well-written and concise content.
SEE SAMPLES