Email Marketing

Some people love to believe that email is dead. That’s far from true. What IS dead is impersonal email marketing to the wrong people at the wrong time. Email today is personal, timely, and informative. If you’re not building your email list to reach customers, you’re leaving money on the table.

Over the years I’ve studied email marketing. I use a industry-standard system called Infusionsoft to craft my campaigns. Check out some of what I’ve put together for my clients.

Assessment Automation

My client was looking for a way to quickly send test results to people who had taken an online personality assessment. I came up with a tag-based system that only required the sales person to apply one of six tags to a contact record. The system automatically sent results based on their score. This saved my client hours of time and productivity.

assessment diagram

Call or Email

My client wasn’t sure if calling or emailing was the best way to get in touch with their prospects, so I came up with a way to A/B test which was more effective. The automation would tag the prospect as a call or email preference and task the sales person accordingly.

email campaign still

Want to work togther?

Some of my work:

Video

Video

From corporate and social media videos to journalistic stories.
SEE THE WORK

Web Design

Web/SEO

Every company needs a home on the web. I make it beautiful, concise, welcoming, and visible.
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Podcasting

Podcasting

With experience as a Radio DJ and hundreds of podcast episodes under my belt, I can help you get your show off the ground.
SEE THE WORK

Photography

Photography

Corporate, event, and location photography.
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Email Marketing / Campaigns

Email Marketing

Reach people personally with targeted email marketing campaigns.
SEE HOW IT WORK

Content Writing

Content Writing

Telling the story of your company with well-written and concise content.
SEE SAMPLES