About Randy Lane
I’m a web and digital marketing strategist living in Fayetteville, AR. I lead the Web Team in the Marketing Department at J.B. Hunt Transport Services as the Senior Manager of Web Strategy.
My work focuses on building scalable web frameworks, improving digital engagement, and translating business goals into measurable outcomes. I work with internal teams to align web development with strategic KPIs, including lead generation, customer acquisition, and long-term platform growth.
What I do:
- Lead enterprise web strategy for J.B. Hunt’s marketing websites
- Develop and maintain scalable web roadmaps and cross-functional workflows
- Collaborate on Adobe Experience Manager (AEM) development strategy and website optimization
- Oversee Adobe Workfront processes for creative and development teams
Outside of work:
- Created and produced the Waco History Podcast together with Dr. Stephen Sloan of Baylor's Institute of Oral History.
- Play guitar and sing in my church's band
More Work:
Web Design
Web Design
Every company needs a home on the web. I make it beautiful, concise, welcoming, and visible.
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Podcasting
Podcasting
With experience as a radio DJ and hundreds of podcast episodes under my belt, I can help get your show off the ground.
SEE THE WORK Photography
Photography
I have 17 years of corporate, event, and documentary photography. Ditch stock photos and use images customized to your business.
CHECK IT OUT Graphic and Print Design
Graphic and Print Design
How you represent your brand visually helps communicating value to your customers.
CHECK OUT THE WORK