Randy Lane's Resume
Web Strategist & Marketing Leader | UX, Content, and Ops Focused
Experience
2021 - Present
Senior Manager, Web Strategy
Leads the strategy for all J.B. Hunt web properties. Works with stakeholders and technical teams to translate business goals into technical solutions.
2021
Website Project Manager
Worked with stakeholders and technical teams to manage web projects for all J.B. Hunt Marketing websites.
2020 - 2021
AVP of Marketing
I’m responsible for strategy and implementation of both bank marketing programs and the Charity Champions nonprofit recognition program.
2015 - 2020
Chief Marketing Officer
I was the Chief Marketing Officer for 360 Solutions, a business consulting and marketing firm. I specialized in video, web design, podcasting, and I led a team of creatives that helped our clients reach their marketing goals.
2013 - 2015
TV Journalist and Producer
I worked in The List’s Tulsa Bureau producing a daily “Around Town” segment. This brought a local angle to the nationally syndicated show. We also produced weekly feature segments that appeared nationally.
2008-2013
Multimedia Journalist
I put together video stories for air on both TV and web for KJRH, Tulsa’s NBC affiliate. I also worked as a photographer, video editor, and live truck operator.
2003-2008
Journalist / Mass Communications Specialist
US Navy
I served as an international reporter for American Forces Network’s Pacific Report. I also lead USS Kitty Hawk’s Video Production Team and worked as the editor for Commander Fleet Activities Yokosuka’s base paper, The Seakhawk/Umitaka. While aboard USS Kitty Hawk, I served as Deputy Public Affairs Officer. I was the first journalist on the ground after the 2004 Southeast Asian Earthquake and Tsunami. I continued reporting on the tragedy for more than three months.
Education
2013
Digital Media, A.A.S.
Web Design Emphasis
2003
Print and Broadcast Journalism / Public Affairs
2002
Owasso High School
Owasso, Oklahoma
Skills
- Web Strategy & UX Optimization
- Marketing Operations (MarOps)
- Cross-functional Team Leadership
- Digital Roadmapping & Governance
- Adobe Experience Manager (AEM) Administration and Content Management
- Adobe Workfront Administration
- Analytics and Reporting
- Digital Marketing Strategy
- Videography
- Web Design
- FAA Part 107 Certified Drone Pilot
- Branding
- Content Writing
- Photography
- Email Marketing Campaigns
- CRM Administration
- Podcast Production
- WordPress Development
- Adobe Creative Applications
- Graphic Design
Certificates and Qualifications
- Google Analytics Individual Qualification
Contact
About Me
I’m a web strategist and marketing leader with a passion for building high-performing websites that connect strategy, content, and technology. I lead enterprise web initiatives that drive engagement, optimize UX, and align with business goals. I love helping teams make smarter decisions with better reporting, scalable workflows, and streamlined content management. Outside of work, you’ll usually find me podcasting, sipping strong coffee, or exploring new places to kayak around Northwest Arkansas.