Digital Marketing Leader · Fayetteville, AR
MARKETING
LEADERSHIP
22 years making digital work measurable.
30%
Growth in customer sign-ups after launching a self-service freight quote tool
30
Additional qualified driver leads per day, on the same media budget
12%
Lift in job applications after rebuilding career sites for AI and bot parsing
Marketing and digital strategy leader with 22 years of experience. Most recently led enterprise web strategy at J.B. Hunt Transport Services, a Fortune 500 carrier, directing the Adobe Experience Manager migration of seven web properties and building the GA4 and Google Tag Manager attribution architecture behind them. Before that, CMO and VP-level roles in banking and business consulting. The through line is making digital work measurable, from a career that started in broadcast journalism and the US Navy.
Current stack
AEM · GA4 · Google Tag Manager · Google Data Studio · Google Ads · Adobe Workfront · Microsoft Copilot · Claude
cross-functional leadership · marops · digital roadmapping · ux strategy · content systems
Get in touch
LET'S
TALK.
Whether you're looking to fill a marketing leadership role or have a project that needs a strategic hand, I'd love to hear what you're working on.
Also available for freelance web and analytics projects. WordPress builds, GA4 and tag manager implementations, attribution cleanup.