Community & Destination Marketing
I’ve always believed the most meaningful marketing starts with a good story. Story is how I connect with people and places, and it’s the lens I bring to my work. Over the years, that’s meant focusing on honest, community-driven stories that highlight local culture, events, and experiences. This page shares a few examples of that approach.
Community-focused storytelling
At TFNB Your Bank For Life in Waco, TX, I led marketing that focused on community impact and partnership. A key example was Charity Champions, a program that highlighted local nonprofits by combining storytelling, live events, and Baylor University collaboration.
As a major sponsor of Baylor Athletics, we worked together to spotlight local charities through games, events, and coordinated media. The focus was on telling clear, human stories that elevated nonprofits while engaging students, fans, and the broader community.
That experience reinforced how powerful place-based storytelling can be when universities, community organizations, and sponsors work together, an approach that aligns closely with destination and community-focused marketing.
Telling the story
I’ve launched and produced several podcasts as a way to tell deeper stories about people, places, and community. Podcasting naturally fits how I approach marketing. It creates space for nuance, context, and real voices.
That work includes the Waco History Podcast, produced with Baylor University’s Institute for Oral History, the Charity Champions Podcast, which spotlighted local nonprofits and community leaders, and the High Performance Leadership Podcast, which at its peak averaged about 130,000 downloads per episode.
I’d love to apply the same storytelling skills that build engaged podcast audiences to destination marketing, helping bring the city’s history, culture, events, and people to life.
Highlighting Local Businesses Through Story
At TFNB, part of my role was helping local businesses feel seen and supported as part of the community. One example was a short segment we produced around the opening of a new Italian restaurant in Waco. They were a bank customer, but the focus wasn’t the bank. It was their story, their opening, and what they were bringing to the city.
That kind of short-form storytelling helped reinforce TFNB’s connection to the community while also celebrating the people and businesses that make a place feel alive. It was simple, timely, and relevant, and it resonated because it felt authentic.
Sharing local stories at a national level... and having a lot of fun
I was selected to help launch The List, a nationally syndicated television show airing in 13 cities across the U.S. that focused on culture, lifestyle, and local discovery. As part of that team, I worked on Around Town segments that highlighted what made Tulsa special, from local businesses and events to arts, food, and everyday community life.
The segments were lighthearted and engaging, but they also served a bigger purpose. They brought the best of Tulsa to a national audience while building local pride at home. Doing that well meant strong relationships, good editorial judgment, and a real feel for how to represent a city authentically to people who had never visited before.
That experience closely mirrors the mission of Experience Fayetteville. It’s about capturing the personality of a place and telling stories that feel welcoming, genuine, and fun.